The world of web design and web design instruction is a highly active and evolving field, featuring several different design trends and schools of thought at any given time. Finalsite consolidates the best of these trends and tailors their usefulness to be for schools, rather than for generic sales sites or other product sites. Schools feature an unusual list of requirements and user experience needs - parents and children alike need to be able to access information quickly and efficiently, necessitating a carefully planned user interface layout; they also want their site to look good, since a website helps form a first impression of the quality of a school's services. Finalsite excels at these areas and more with special focuses on recruitment, student and parent communication and retention, activity and learning systems, and alumni engagement and communication. With their expertise in the specialized field of school website design comes a deep knowledge of what schools need on their online presence, and Finalsite excels in this area.