Giles-Parscale creates an infrastructure that communicates client messages to their target audiences. The firm combines their creative design and technical expertise to create focused, holistic branding messages. Such an innovative approach has led the agency to be recognized as the best web design firm. Unlike cookie-cutter design firms, Giles-Parscale creates custom strategies for every client for the purpose of achieving their goals. As a result, the work of Giles-Parscale transcends web design and includes practically every aspect of digital media. Similarly, the company provides branding services that include logo design and print collateral. In addition, the creative staff at Giles-Parscale includes the artists, photographers, illustrators and copywriters needed to create compelling content for practically any platform. Additionally, the firm has the capability to develop web applications and coordinate multi-channel marketing campaigns.