Giles-Parscale knows that website creation is not an exact science. To meet the needs of each company they must first get to know the background of their client, why they want to do business, and how much they plan to grow. They find out information about the weaknesses and strengths of the company and who their biggest competition is so that they can form a plan that is designed to beat out the rest of the firms in their field. If a company does business in a single locality, then they study that market to understand the local commerce and how people spend their money. Giles-Parscale is considered a leader because they do not just monitor progress, they adapt and change their offerings to meet the client's needs at all times. They offer a broad range of services that the customer can use just once or order for monthly upgrades.