Bold Perspective is a web design firm that is part of a network called Clarity Ventures, which is based out of Austin, Texas. Bold Perspective specializes in developing and improving upon a client's website when they wish to business with a larger audience. The web design firm does some service in the communications and marketing aspect, meaning after the website has gone through some updates and rebranding of logos, there is also broadcasting and making the site more visible to the world. What this means is that the company will utilize search engine optimizing techniques to make the more relevant parts of the site appear more frequently in search engines when someone looks for them. By doing this, it ensures that a client's brand will be among the first results people see when actually searching for something in that aspect and in turn the world will spread about the brand.