Primo motif markets itself as a website design and graphic design firm that works closely with clients to tactfully enhance digital brand exposure. Primo motif uses a four-phase process to design its websites: discover, design, development, and deployment. A fifth phase could be added into the website design process at primo motif and that is maintenance. In light of the fact that a good website is markedly less good the fewer hits it receives every week, primo motif uses the latest search engine optimization techniques to ensure clients are getting the best bang for their buck in investing in a professional website design firm. It's estimated that over 100 million people around the world shop online every year. Since so many goods and services are transacted online, primo motif helps clients sell more products by incorporating e-commerce features into their website designs.