Digett is unique among website design firms in focusing much of its efforts on inbounding marketing. Inbounding marketing uses strategies like search engine optimization (SEO) to lure in customers and get them more interested in the client's brand. Digett is also somewhat unique in focusing on the creation of mobile websites in addition to helping clients sift through website design and social media marketing. Clients will become very acquainted with search engine marketing and search engine optimization as both of these are primary tools that Digett uses to help clients expand their brands presence online. Taking advantage of pay-per-click advertising and Google AdWords, Digett helps clients to bolster their inbound marketing strategy and hook more customers. Digett also takes advantage of the burgeoning marketing opportunities on Facebook and other social media outlets. On the whole, Digett definitely shows a slant towards inbound marketing over website design.