If a site does not have a responsive layout that can update itself automatically based on the information transmitted by the consumer's device, then a user might not have a very good experience. The layout that works well on a desktop computer's monitor or a laptop's screen does not necessarily translate very well to the layout on an iPhone or an Android smartphone. A responsive design allows a site to adjust itself so that the user has an optimal browsing experience. Coding a responsive site can be challenging, which is why every firm who wants one should do its due diligence in finding a team of programmers with the right amount of experience at such a complex undertaking. Blue Fountain Media is one of the leaders in this type of programming. The firm's staff uses cross-platform coding and scripts that break barriers between browsers and deliver an exceptional user experience.