Kohactive describes itself as a responsive web design firm in part because of the firm's commitment to working to customer specifications. Clients can change their minds on what they want, and the needs of a firm can change quickly. Kohactive is a web design firm that works hard to listen to the changing needs of clients in order to produce websites that bring in customers and provide long-term upside. Instead of simply doing what they want, Kohactive is all about serving the needs of consumers. Kohactive's good reputation also comes from its ability to create intuitive websites. Today's Internet users are inundated with options, being able to move from one site to the next if the site isn't easy to use. Kohactive is well aware of this trend, and its approach is designed accordingly. Clients come away with websites that are built with an understanding of the modern psychology of Internet visitors.