Web design and development moves at the speed of light. This makes it difficult to keep pace with the endless stream of new devices and technical resolutions. Solutions are needed, and it is extremely challenging to create a separate website version for every resolution. It would also be highly impractical. Marketers, up to now, have been faced with the consequences of staying on par with each new tech device that arrives. Does a marketer implement new web design to lose visitors from one device just to gain visitors from another? Responsive web design, (RWD), is the answer. RWD employs a design approach that takes into consideration a user's viewing behavior, screen size, operating platform and type device. Flexible grids, images and layouts respond far more intelligently to media queries. This approach makes if easier for a user to switch from an iPad to a laptop. The user's experience remains virtually unchanged in the process. No matter the device used, resolution, screen size and scripting abilities remain the same. RWD utilizes technology that will automatically respond to a user's preferences. If you are a marketer or website owner on the move, RWD is the perfect solution.