When people see a product for the first time, they take many things into account as they do so. This includes the color of the item, the information they see on it as well the brand. Any product must be able to say something important to the consumer as they pick it up. It also needs to tell the consumer that this is a product they like and will want to buy. This is why working closely with a firm such as Ruckus Marketing is of complete use. At Ruckus Marketing, they are aware of the needs of the clients and the needs of their customers when it comes to creating any kind of packaging. They offer help in creating packaging that makes the most of all space on the packaging and uses it to convey the brand's image as well as what is inside once the clients opens it.