When many people hear about "packaging" they instantly think of shipping, physical objects and expenses. Many new companies fail to realize that another definition of packaging is how someone markets their company working with a company such as Tank, which is a packaging Design Firm. Tank works with their clients to create a campaign instead of a single act of marketing. First Tank works with it's marketing plan for the current project. This will include determine how the company wishes to market itself and what marketing approaches to use. As a new company, first determine if you are going to focus more on the written or visual communication. Once the strategy has been determine, chose the media. These days that might refer to systems or the marketing tool that the company wishes to use. At this point Tank can design a website, videos and audio recordings centered around that goal.