Mucca is a digital packaging and design firm that is based out of Brooklyn, New York. Mucca sits in the field of packaging design and believes that in order to stand out when it comes to branding, there has to be a specific balance between strategy and the design of things. A design only goes as far as the strategy to make it known to the public behind it and without a good plan, everything can fall apart. Therefore, in order to ensure the best success in both areas, the designers and workers at the agency have their own approaches to a client's problem such as giving an analysis of what the client wants. This goes on with marketing research and knowing who the product or service is supposed to target. The interactive part of this comes from placing it on websites and spreading the word through all media outlets.