Character is a San Francisco-based studio that focuses on building brand identities and using those identities to design effective business tools. The studio has experience with a variety of past clients, including Reebok and One Medical, which demonstrates its proven ability to run successful branding initiatives in a number of different fields. Character offers services in three broad categories. The first of them is brand strategy, which involves planning goals for the brand and developing its most fundamental aspects. The process starts with research and development, progresses to broad strategic planning, and ends with naming the new brand. The second category is brand identity, which narrows down the planning and focuses on the production of guidelines and content for the brand. The final service focuses on the brand experience. That involves creating marketing media for the brand, including packaging for individual projects. This is the part of the process that creates things that customers see, so it's important to make sure experts handle it.