Character is a design firm located in San Francisco, California. The firm provides its clients with a variety of services including user experience, brand design, brand strategy, and brand identity. The process provides each client with the design and identity tools it needs to become a more recognizable brand. The firm has a range of professionals in branding working with clients to achieve the best image of each brand. Character has worked with a wide range of clients. Some of the firm's most notable clients include Mixt Greens, Oculus, Plume Wi-Fi, Collective Health, FogDog, ThirdLove, Nike FuelBand, Amazon and many more.