PrimeView is a business that works with clients to build innovative and appealing websites that help to boost the client's brand image and online presence. Before work even begins on a new website design, they have lengthy talks with the client that act as brainstorming sessions so that the best ideas are the ones used throughout the design. Their primary goal when building a website is to cater to the goals of the client, which usually focus on increasing site traffic and the amount of first-time visitors that eventually become loyal customers. Once they've finally finished a complete analysis of the client's company, only then do they start work on the website design. PrimeView believes that the most important design aspects of a website lie in its layout, branding, and accessibility. If the website succeeds in each of these three core areas, they know that the website will be a successful one.