Forty is a popular web design firm that has been featured numerous times across dozens of different national media outlets from newspapers to television shows. The basic principles behind the firm have to do with creating designs that are truly effective for the client and not just attractive. This approach leads to websites that are incredibly focused on achieving very specific goals such as increasing sales or generating more traffic. The company has a high level of understanding about everything related to web design including how it fits in with other marketing efforts. Forty attempts to build up websites based on what clients want. This is done using a number of customized tools. The company has even developed special typography that maintains clarity and readability even when viewed through a responsive design on a mobile device. The firm has done work for a wide range of clients from the largest national retailers and cell phone companies to smaller restaurants and hotels. Forty is one of the established leaders in web design right now.