Rocket Media claims to give clients everything that they would possibly need to engage new prospects and maintain more loyal customers. That certainly seems true since Rocket Media does everything from email marketing campaigns and content writing to online advertising and ongoing web analytics. Custom website designs at Rocket Media foreground the user experience and help clients collaborate on websites that favorably portray the client's brand. In addition, new websites include content management systems, which afford clients the option of making periodic adjustments to content or even adding webpages as the need arises. Rocket Media actually takes some cues from PR firms as well. The social media marketing that takes place at Rocket Media is driven by the desire to help clients engage with one-time customers and handle possible bad press. Conversely, though, social media marketing can run with good press and create more promotions and blog content so that clients can attract fresh customers. Online ads also help to extend a client's reach by facilitating more focused lead generation and ROI for clients.