Based in Tempe, Arizona, the firm "Forty" is a web solutions firm that approaches design as a problem solving process instead an adventure in decorating. With a vision of solving client issues by creating an ideal user experience, the firm specializes in user interface and user experience consulting, design and training. Consulting involves researching the needs of clients, exploring concepts with them, developing suitable products, conducting audits and strategizing content. Design services includes the development of interaction and interface designs, web applications, mobile applications and site marketing. Forty offers on-site UX training, workshops, coaching, conference speaking and video training. The people at Forty seem to believe that because business success must factor in the variable of human nature, "the user experience is at the core of everything" they do.