Forty is a web design and branding firm that specializes in unique user experience. Based in Tempe, Arizona, Forty strives to create a unique user experience with every client by incorporating extensive research about human emotion, aspirations and needs into every project. Forty's approach to web design is unique because of their approach. When potential clients come to them with a simple problem, they dig deeper into the questions and solve the "why" instead of the "what". This proves to yield better results after the project is finished. They create a personal relationship with every client, regardless of the size of their business, and take challenges head-on instead of making up excuses when faced with a particular issue. Forty specializes in total solutions that go beyond the basic issues with web design and branding. Personal connections with customers is what they try to achieve every time.