Big Drop Inc begins each website project with a thorough auditing that focuses on content, back-end structure and other essential features. In today's age, web pages must be designed with search engines in mind. Google, Bing and Yahoo! all rank websites based on criteria that is evaluated using complex algorithms. While it may be difficult to crack the code of these mysterious robots which crawl the world wide web, it's possible to create favorable features on a website. For instance, meta tags should be described with short phrases and terms that appeal to people and search engine scanners. During the development process, Big Drop Inc continues to conduct market research in order to integrate relevant content into web pages. Photos, videos and other multimedia are carefully selected and embedded in formats that are compatible with different web browsers. Responsive design is also part of the strategy that's employed by this agency.