Nested in the streets of downtown Manhattan, Kettle takes a sophisticated approach towards website development. First and foremost, this agency stresses the human experience on the world wide web. This means that sites are created with the best possible user interface that may include interactive features and animations. Visual content is optimized to create a virtual experience that is engaging beyond just clicking on links in a menu bar. Special effects are integrated to replace traditional mouse pointers with real life objects that are more fun to manipulate on the screen. Kettle believes that navigating a website should be easy. Cluttered menu bars and other similar features are removed to allow for a more fluid and open design concept. There is also an emphasis on high quality graphic content that highlights products, services and ideas very well. Applications for social media and other online outlets are also available for development.