Working in New York City, Kettle serves a global customer base that needs the latest features in website design. At the core of the company's strategy is creativity. Onsite graphics designers take on the role of creating an attractive front end for a custom website project. Kettle also takes a leading initiative when it comes to implementing the latest technology into the architecture of a website. CSS3 and HTML5 are seamlessly synced into any custom website design. Social media integration also plays a major role in the design concepts of Kettle. Open source technology is often added to unique websites that need to be functional on multiple platforms. Speaking on compatibility, responsive web design makes the project developed by Kettle suitable for mobile devices like smartphones that run on Android or iOS. Responsive Web Design makes up the forte of this NYC based company that knows the modern internet marketplace.