In business for over 15 years, Fluid focuses on strategy, design, and technology to create commerce experiences and software that transforms shopping from a simple checkout into an integral part of the consumer experience. Their work evolves brands and drives increased revenue. Taking into account the multiple platforms of the shopping experience, they use unique and creative designs combined with connected multi-platform shopping pages to grab the attention of the consumer. Still undergoing work, Fluid is partnered with a major electronics brand to combine smart TV and shopping. Continually pushing the bounds of technological advancement, they found a divide between TV and digital shopping and are currently turning shopping and watching into a seamless part of the viewing experience, calling it T-Commerce.