Pacific 54 is a firm that offers a selection of services centered around website design. When providing these design services to clients, they strive to boost brand visibility, convert visitors into customers, and drive engagement with the website. They do this by combining web design with digital strategies and consumer behavior. Pacific 54 believes that the style and function of a website go hand-in-hand and that one cannot be successful without the other. By crafting a website that's both visually-attractive and highly functional, they want to wow the customer and keep them interested in the remainder of the content on the website. Before the design process even begins, they make sure to do a wealth of research on the client in question, so as to better understand their goals and what the target customer is. They also firmly believe that the key to a successful website is search engine optimization.