Gravitate Design is a design company that specializes in crafting medical websites for a variety of clients. These designs can accommodate both private practices and hospitals. Their entire focus is on building websites that grow their client's business. They believe that this is first achieved by crafting a design that is both visually appealing and easy to navigate. Before even beginning work on the design, Gravitate Design spends time learning about the client's brand and its target customers, so as to ensure that the website is aimed at them. They take a custom design approach on all of their creations, as opposed to a template-based approach. This means that every feature and facet of the completed design is unique when compared to competitor websites. They also make sure to provide clients with a responsive web design, allowing the website to work properly when accessed from any device, even a smartphone.