Aurora IT's website designs primarily aim to be appealing and engaging to potential patients. Rather than simply designing informative websites, they seek to implement highly interactive features, such as videos and tools that allow the user to maintain control. They also focus on designing websites that will be easily located with a simple Google search. Their design method features a variety of highly effective procedures, which allows their designs to remain consistent and of the highest quality. The first of these is a thorough competitive analysis in order to gauge what type of designs are most effective. They also place great importance on delivering creativity that emphasizes interactivity for the user. One of the more important components that they include is a content management system that intuitively updates whenever necessary.