Gravitate Design specializes in medical website design for all kinds of medical clients, from doctors to hospitals. Their goal is to increase customer conversion by crafting beautiful designs that capture the attention of each visitor, and leave a lasting impression upon exiting the site. Before they begin any design work, they first make a detailed and comprehensive strategy that takes into account the goals of the client, as well as the core demographic that should be targeted with the design. Gravitate Design focuses on making creations that are intuitive and extremely engaging, so as to increase the amount of time each customer spends browsing the website in question. All the content they place onto each medical website is made to be 100 percent relevant to the needs of the patient. This is done by including useful information, such as patient forms and detailed descriptions of any services that are offered.