Making a connection with a potential client used to be something of an art form before the arrival of the internet. New generations and ethics considerations have changed over the past few decades, which offers a law firm with a quality website to establish a bond with those individuals. Amicus Creative Media is a web design company that knows how to set up a website so that the natural progression from surfing to consideration to acceptance becomes a much easier process. While many ways exists in helping law firms achieve this, one of the most valuable comes with a solid grasp of the value of effective SEO strategy. Knowing what terms people are looking for and offering a visually-pleasing website that's easy to navigate are what Amicus does for its clients. That focus must be working because the growth of the company's business continues in many fields besides the law.