Like any business that functions through a website, the creative juices that help shape that site need to be highly-attentive to what the customer is seeking. Simply using a cookie-cutter approach because something has worked in the past is a road map to failure and one that Amicus Creative Media simply tosses aside. The reason that law firms flock to Amicus is because of the ability to offer some vibrant punch to their website that helps transform it into a money maker. That ability to bring in clients with a minimum of work in that area is something that helps attorneys focus on their specific area of legal expertise and not a business segment they may not truly understand. The specific focus for Amicus is on small and mid-size law firms that are seeking a bigger presence amid a sea of competitors, many of which are well-heeled to outlast them.