Web design for attorneys doesn't fit the cookie-cutter mold, which is why Great Jakes makes a concerted effort to set the designs offered to firms apart from what's currently out in the marketplace. That sort of approach pays off when it comes to being able to show exactly how a firm differs from its vast array of competitors. One of the ways that Great Jakes can differentiate itself from those other web design companies is by developing the concept of the attorney microsite. That means that firms that may have as few as 40 attorneys or as many as 840 can have customized pages for each of their attorneys in the firm. In addition, Great Jakes has developed its Rainmaker CMS, which ends up doing just what it was intended to do: get clients to come to the client. The end result is that the design becomes a solid investment.