A web design firm devoted exclusively to small law firms is one that sticks to the knitting, consequently delivering the type of pertinent content that brings in clients. Despite having this particular niche, The Modern Firm makes no attempt to expedite any work by producing a cookie-cutter, one-size-fits-all look. Instead, customization is the key aspect that will allow the client to make the frequent updates required in this ever-fluid profession. The competitive pricing offered for these services allows firms that are either just getting started or simply don't have the budget for such efforts to compete at the same online level as major firms. Customer service is one of the hallmarks of The Modern Firm, which is something that other web design firms might not offer to any of the smaller firms. The ability to fuse quality design with effective marketing is the type of work required to draw clients.