Amid a sea of law firms across the world, making an impact for even the most established firms can sometimes present a challenge. That's because awareness of a firm is now something that anyone can quickly discover with a few clicks of a mouse, which means that a law firm's website has to be attention-grabbing for an online audience. At Great Jakes, marketing comes second nature to the staff, which means that when they create a site, the likelihood that a client will see an uptick in their business is strong. One of the chief ways this is accomplished is through the microsite approach. The innovative take allows customized pages for each attorney in a firm, while the Rainmaker CMS technology is something that was developed specifically for those in the legal field. In short, they have a solid grasp on what it takes to boost a law firm's brand.