Looking out for attorneys that go out on their own or that make up a small firm is the target market for JurisPage. Taking advantage of that niche has allowed the company to offer well-crafted websites that help deliver potential clients to the doorstep of these legal professionals. The websites are designed to make sure that they rank high on Google searches, which is often the simple litmus test to gauge the value of the information provided. The key word that JurisPage focuses on in this instance is conversion, since moving from marketing to sale is the bottom line that firms seek. Besides search engine optimization and design of both the site and firm logo, clients of JurisPage can also receive assistance in improving their overall branding and be freed from the rigors of maintaining a regular blog. In the latter case, that allows attorneys to focus on practicing law.