Establishing a client base is integral for a law firm in order to succeed in a market with no shortage of options. Grabbing the attention of a select audience that's seeking quality legal representation ultimately means offering something like an easy-to-use website that offers a clear message about a specific lawyer or firm. That's what Great Jakes does on a daily basis, and given their expertise when it comes to legal marketing, it's something that its clients have come to expect. By refining the message of a firm, they help eliminate clutter that might otherwise cause a potential client to look elsewhere. Some of the key reasons they've been able to do this stem from such innovations as the Rainmaker CMS technology, as well as the concept of a microsite approach. In the latter case, this effectively turns onse site into multiple ones that feature each lawyer within a firm.