Ciplex focuses on the overall design of the website instead of the functionality. The firm looks at the colors that are used as well as the images and the font sizes in order to get the best details possible on the site. When everything comes together as it should, then the site should be attractive to viewers, enticing them to want to look further at what the business offers. The firm will meet with the business to determine what needs to be placed on the site and how it should look as a reflection of what the business has to offer to customers.