SPINX is a Los Angeles-based web design firm that has won awards including the 2016 Best in Class Award from the Interactive Media Awards for its work on the Physician's Formula website. Former clients include NBC, Beats Audio, and Merle Norman Cosmetics. The SEO process at SPINX is three-pronged. It begins by brainstorming connections between a client and their intended audience. Next, the firm's team of skilled design professionals develop strategies and solutions that are inspired and creative. Lastly, the firm builds sites that are intuitive and geared toward expansion. Platforms are used which can evolve as the Internet and audiences change.