ST8 is a Los Angeles-based website design firm that lays a heavy emphasis on content marketing. Specifically, ST8 focuses on pay-per-click advertising and search engine optimization to drive up page hits to the client's website while potentially increasing leads and conversion rates. Better content creation and more intelligent links integrated into the website ensure that the client's website gets higher SEO rankings. The copywriters at ST8 work hard to churn out content that is keyword targeted and SEO-optimized so that clients can have greater brand exposure. Intelligent links also ensure that the client's customers find the user experience of navigating through the client's website enjoyable enough to stick around. Newsletters and promotions that engage the client's customer base are an essential part of email marketing campaigns and social media marketing campaigns at ST8. The developers at ST8 also place a heavy emphasis on conversion rate optimization and making periodic adjustments.