Forthea is a web design and digital marketing firm that services clients both locally in Houston, Texas and across the nation. It uses a data-driven model to create informational and e-commerce websites that are uniquely customized for its clients, and it optimizes the websites for display on mobile devices. It also promises to maintain the websites it launches on behalf of its clients. Forthea also engages in advanced digital marketing processes for clients using multiple high-profile analytics utilities. After performing a thorough technical audit, it will create a customized plan for tracking the analytics that will be used by the website and implement it through a process that involves rigorous testing. After the analytics plan is implemented, the tracking aspect will be regularly updated in accordance with both changes that naturally occur as platforms develop and the evolving needs of the clients' ongoing marketing campaigns.