Forthea is an interactive marketing company that also provides website design services to its client base. Tracking, analysis, search engine optimization and pay-per-clic advertising ensure that clients are getting the kind of online brand coverage that they need. In light of the fact that most uses arrive at a client's website through a routine web search, Forthea uses searching engine optimization to bolster a client's web traffic and brand exposure. Email and social media marketing campaigns are also used in conjunction with pay-per-click advertising to infuse the client's brand into untapped online markets. Consulting, strategy and analytics are core at Forthea. Planning informs internet marketing analytics and ensures an ongoing feedback to give the client more leads, sales, higher customer satisfaction and returning customers. Website development at Forthea takes into account search engine optimization and intuitive design layouts that are navigable without scrolling or highlighting across an array of devices.