Ruckus Marketing is a marketing firm that helps various high-profile clients increase the pull of their brands. Based in New York City, the ten-year-old agency has provided many different marketing services for clients from many different industries. In the hotel industry in particular, it provided the brand used by the Artezen hotel chain, and it provided a printed mailer campaign for use by the Venetian Hotel and Casino in Las Vegas. Ruckus' marketing approach operates on the philosophy that the most effective marketing campaigns are not necessarily the ones that make the most noise. It focuses on painstakingly crafting a unique image for its client's brand to help its evolution, and to this end it develops apps both on the Internet and on mobile platforms with a focus on appealing user interface designs. It also earns exposure for its client through both tested and experimental campaign strategies.