Up: The Hotel Agency is a best hotel web design firm that specializes in creating websites that feature direct booking engines. Based in Rugby, United Kingdom, Up: The Hotel Agency works with both small, independent hotels and major hotel chains with locations around the world. The founder of Up strongly believes that utilizing technology and smart marketing strategies is the key to success for every one of their clients. Up: The Hotel Agency places a significant amount of emphasis on customer satisfaction. To achieve this, the agency practices complete and total transparency with every project, and allows input from the client as part of the planning stage.