FINE has worked since 2001 to help businesses with their digital branding. Their goal has been to help define companies by building websites and mobile sites to fit their needs. Although they offer other tools to help with digital marketing, such as search engine optimization and social media management, their main focus is on website design. Whether on phones, tablets, or computers, customers can access FINE's crafted websites that show the branding the client truly wants. Over the past 15 years, FINE has helped create websites for many clients in hotel and other hospitality fields. Many of these businesses are situated where their three offices are: San Francisco, Traverse City, and Portland.