Xotels creates sites that are responsive to any device. The firm believes that the first impression of the site often makes viewers want to know more about the hotel or leave the page to go to another business. Sites are created so that they have optimal navigation techniques and rich content, such as pictures and videos. Social media integration is offered as well as multiple language options. Dynamic image galleries can be placed on each site so that viewers get an idea about what the rooms and the property look like before arriving. Blog capabilities are also an option, allowing hotels to update information as needed.