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The UP Hotel Internet Marketing Agency furnishes comprehensive software application development and hotel online marketing services to the hotel industry. The company assists clients in the hospitality sector develop effective websites, market over the Internet, expand booking capacity using search engines and develop targeted, tailored apps. The firm maintains a client list of hotels that include Sofitel and Wivenhoe House. It received a 2015 Web Award for its innovative work with Qbic Hotels; the company earned praise for designing an outstanding website from the prestigious Web Marketing Association. The UP Hotel Agency maintains its headquarters in Rugby, England in the UK.