Lounge Lizard is a New York-based web design firm that caters to hotel clients. Established back in 1998, the full-service agency has collaborated with a wide range of clients beyond just hotels, however. Examples of these illustrious clients are Random House, Motorola, My Little Swans, Canon and Honeywell. Lounge Lizard's various specialties are website development, web app development, UX (user experience), UI (user interface), identity branding, eCommerce, social networking and much more. If a hotel is looking for professional assistance in areas such as visual design, direct response strategizing and brand positioning, the experts on the Lounge Lizard staff can provide experienced and knowledgeable help. When Lounge Lizard designs websites for their clients, their goal is to go beyond simply making them appear neat and attractive. The firm also wants to provide their clients with tangible and positive results that can help them move forward in today's competitive and fast-paced online society.