HeBS Digital has a technical approach when creating custom websites for hotels. The company believes that the website is the leading way for businesses to gain guests, and it creates sites that will entice and draw in those who might be looking for a specific room. The company has been in business since 1995. Employees develop a relationship with the hotels in order to gain knowledge of what makes the business stand apart, using this information when creating the website. Digital technology is used in site creation, and consulting services are offered after the site is created so that hotels can add more information at a later time.