The difference between having a site that brings in profits and one that gets overlooked is your Web design. There are millions of competitors on the Internet, all fighting to gain the attention of your prospective customer. To stand out from the crowd, it is essential that you have an e-commerce website that gets results. Make Your Site User Friendly: Your customers have a short attention span. If they go to your site to find a product and can't locate it easily, they will simply surf to another page. Make sure all of your links go where they are supposed to go. If you have a banner ad on another site advertising a pair of shoes for half off, make sure your link goes directly to that product on your site. By making it easy for your customers to find what they want, you will increase the likelihood that they will buy from you. Create Great Content: One of the biggest mistakes e-commerce sites make is focusing on sales to the exclusion of great content. In addition your products, offer insightful articles, product descriptions and images. By creating great content, you will convert browsers into buyers. When you need a dynamic e-commerce Web site, trust the experts at Inflexion Interactive for all of your design needs.