What is the future of marketing to customers? It has everything to do with mobile phones and less to do with the traditional methods used in the past. The digital agency Somo Global has been about marketing via mobile phones since the very beginning. What they see is that customers want to receive materials on their phone as much as possible. It is frequently the case that customers are not being reached by the companies they care about in the ways they want. Those companies have not taken the time that they should to learn more about their customer base. If they did, they would see what Somo Global already has in that customers want to be addressed on their mobile devices. In an ever more connected world, it is time to address the need to reach customers on their mobile devices. This is what Somo is doing and continues to excel in.