Novocan has reached the top of the web design industry by always putting clients first. Rather than using templates and off-the-shelf designs, the firm builds custom websites that are designed for performance and value from the ground up. Before going to work, however, the developers at Novocan spend time understanding their clients' needs and goals. They provide wireframe diagrams and other information for approval, so clients have a chance to provide their feedback and request changes. Additionally, Novocan thoroughly tests every site before going live. Such dedication to quality and client satisfaction results in high retention rates. In other words, web design clients usually continue with Novocan to use their digital marketing services. The firm has in-house teams of technical and creative professionals who specialize in tactics such as SEO, PPC, content marketing, and social media. Clients can also turn to Novocan for mobile and web application development.