PBHS has found their niche in the market by serving dental firms and physicians. They use the expertise of their IT specialists and their engineers to create a strong web foundation that handles the load put on it when many people are on the site. They combine this with eCommerce solutions, mobile programs, and information about the dental firm to create a plan for marketing and advertising. PBHS has launched new and revamped client sites with press releases and news articles that get people talking on social media sites and sharing the client information. This helps boost the ranks on search engines like Bing and Yahoo. PBHS integrates fun graphics and informative content that gives people something to explore when they visit the site. This helps create a higher conversion rate and gets the dentist the customer base they need to expand their business and grow their dental practice online.